Director of Global Employment Brand and Recruitment Marketing

Facebook | Menlo Park, CA, United States

Posted Date 1/10/2020

Recruiting is a core strategic driver of Facebook’s success. We have a world-class team working together to help drive our ambitions and scale to the next level. Our Recruiting Programs and Operations team partners with Recruiting leaders globally to design inclusive top-of-funnel talent attraction strategies and programs, develop trainings to enhance their teams’ skills, create best-in-class interview experiences, and build tools and processes that streamline and innovate our work. Your work on our POP team will play a crucial role in helping our Recruiting teams hire the world’s best builders.
We are looking for a strategic expert to lead the creation of our employment brand narrative which in turn will optimize our top of funnel recruiting activities, engagement strategies, and our signature on-site candidate experience. To be successful in the role, this person will also need to be a creative marketing visionary driven to connect our story and the external talent market. The ideal candidate will have significant experience working with recruitment marketing strategy and leadership capacity at a global high-profile brand, tech company, or creative agency. International experience and knowledge about diverse cultural, social and business landscapes is crucial.
This role is for a skilled experienced leader who will lead a team of Brand Managers, Event Marketers, and a creative team of content designers, videographers, and global campaign/channel managers. This individual is an inclusive leader and coach, with proven ability to build and inspire a multi-disciplinary marketing team to do the best work of their careers.
This analytical leader will have impact on key recruiting metrics and drive our diversity and inclusion employment branding agenda. This person will need to thrive in a fast-paced environment, be data-driven, flexible, and detail-oriented to manage complex projects. Also have experience communicating across key stakeholders such as corporate marketing, public relations, communications, IT, HR, design, and engineering.
Ideally the position is located in New York, San Francisco or Menlo Park, California and reports to our Global Recruiting Programs and Operations Lead.


  • Drive strategy, creation and execution of all employment brand content

  • Lead, coach and develop the employment brand (Attract) team

  • Leverage data and user research to track and evaluate brand performance and develop insight-based recommendations for action to deliver effective targeted campaigns and brand experiences

  • Consistently search for new opportunities to elevate the brand by reviewing competitors, understanding industry best practices and nurturing partnerships

  • Manage, own and track budgets to maximize ROI and achieve financial plans

  • Become an expert on Facebook's tools and community

  • Capture and bring to life powerful human insights

  • Deliver clear and compelling presentations of strategies and ideas to stakeholders

  • Manage a creative team


  • 10+ years experience as a brand planner or strategist at a creative agency, tech company or relevant brand-based team in industry

  • Proven track record developing core messaging, positioning, and value proposition materials

  • 5+ years experience managing a team

  • 5+ years of global recruitment marketing experience

  • Highly collaborative and adept at leading and influencing cross-functional teams effectively, internally as well as external partners and agencies

  • BA/BS degree Marketing or related field or equivalent practical experience

  • Communication skills

  • Organizational skills with a great attention to detail

  • Self-starter, experience thriving in a fast paced, start-up environment

  • Presentation skills and command of an audience

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at

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