Facebook’s Global Attract Team is seeking an Employment Brand Manager to manage and execute global University recruitment marketing efforts. In this role, you will develop brand marketing campaigns that position Facebook as a great place to work and authentically communicate our unique culture to attract top student and graduate talent.
This is a highly collaborative role requiring strong global partnership across Recruiting, Events, Communications, PR, Engineering, Business and external agencies to identify solutions to support recruiting and branding goals.
If you have a track record of building compelling marketing content, and have creative ideas that you can resourcefully execute on in a fast-paced environment, this is the role for you. Optimism, problem solving, and the ability to successfully navigate ambiguity is a must.
EMPLOYMENT BRAND MANAGER, UNIVERSITY RESPONSIBILITIES
Create and employ a go-to-market strategy that conveys our employment brand story and narratives through digital campaigns
Drive full-cycle brand and marketing campaigns — planning, launch, engagement, tracking, optimization and reporting
Manage day-to-day planning and execution of brand and marketing efforts to support global university and PhD recruiting initiatives
Manage campaign strategy, ad outreach and strategy (organic, paid, shared), along with execution
Create engaging content to fuel our channels, including website and blog features, photos, videos, mobile games/puzzles, AR/VR experiences, event experiences/activations, and communication templates
Leverage opportunities to engage Facebook employees in employment branding efforts
Enable recruiting team with content and toolkits for candidate engagement
Evaluate metrics, report on campaign results and determine ROI
Proofread and edit content pieces before publication
Align goals/objectives with hiring areas with a strong focus on engineering and tech audiences
Positively position and increase brand awareness for Facebook as a choice employer
Partner with University-specific research partners to secure actionable insights for the recruiting team
Strategically use Facebook and marketing products in recruitment efforts (Facebook LIVE, Instagram LIVE, 360 video, Messenger, Instagram, AR/VR experiences, Facebook ads)
Set and manage internal partnerships and expectations
Champion diversity and inclusion internally and externally
Collaborate with design, production and engineering teams
Drive a candidate centric approach and positively impact their experience
Follow Facebook Careers social channels
8+ years of brand, marketing or recruiting experience
Proven experience in global brand and marketing management, strategy analysis and reporting
Knowledge in using Facebook to support recruitment efforts (Facebook LIVE, Instagram LIVE, AR/VR experiences, Facebook and Instagram ads, LinkedIn, etc.)
Knowledge in using marketing products to support recruitment efforts (ad platforms, website pages, blogs, etc.)
Experience in cross functional project execution and strategy analysis
Time management experience and experience working across concurrent priorities
Experience in data-driven approach to solving problems
Experience in customer satisfaction focus, consultative experience and experience influencing and collaborating with interdepartmental teams
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
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