Event Marketing Specialist

Visier | Vancouver, Canada

Posted Date 9/25/2019
Description

The Marketing Events Specialist will be responsible for developing and executing our corporate physical and virtual event strategy.

You will be responsible for developing and analyzing the performance of customer acquisition and branding events. You will own the complete process from strategy, to budgeting, to execution, and reporting.

What you'll be doing...

  • Develop corporate event strategy utilizing a combination of physical and virtual events.
  • Lead all activities related to event selection, planning, sponsorship, exhibiting, speaking, staffing, management and participant support
  • Conduct research and analysis on potential event activities, including sponsorship and speaking opportunities
  • Oversee all webinars, which includes tracking participant registration, organizing presentation material with speaker(s), working with speaker(s) throughout webinar to make sure the presentation runs smoothly
  • Collaborate with content, customer, and product marketing to match content plans with speaking opportunities.
  • Evaluate event and webinar performance, including return on investment tracking, delivering feedback, and providing debrief/post-event reports and analysis
  • Manage relationships with webinar channel partners
  • Manage the events calendar, communications, logistics and execution, including venues, contracts, signage, swag, etc.
  • Track budget costs throughout the course of project and communicate scope changes
  • Assist Field Marketing Managers with regional event logistics
  • What you'll bring to the table...

  • 2-5 years of experience working trade shows or events
  • Completion of Bachelor’s degree or related working experience
  • Experience using Marketo or similar solution
  • Excellent communication skills (verbal and written)
  • Desire to learn and implement feedback quickly
  • Ability to manage and prioritize multiple tasks
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